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5 steps to identify your target market
It’s a business fundamental: you can’t be all things to all people and sell vanilla ice cream. We talked about developing your competence and creating a differentiation for your organization. Simply...
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5 benefits of a clear differentiation
Let’s face it. It is competitive out there, and getting more so every day. One of your most important responsibilities is to show your customers the unmatched benefits of doing business with your...
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Assessing your Competition
At an early stage, a snapshot of the marketplace should provide sufficient information to determine whether your future competence has the potential to be unique or not. In addition to first-hand...
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Aligning Mission with Competence
One simple question- What does your company do? – can turn the most innocent of interactions into an uncomfortable moment if you and your employees are not prepared with a good answer. Do you have a...
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Are You Looking For Your Top Sales Producer?
In today’s environment, many business leaders are looking for a top sales producer. You may be surprised to know that your number one producer is already in your organization. It is your brand...
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Understanding competence
Your competence is defined as the singular strength or combination of strengths that you do better and will do better than anyone else in the geographic markets in which you compete. Your target...
View ArticleUnderstanding competence
Your competence is defined as the singular strength or combination of strengths that you do better and will do better than anyone else in the geographic markets in which you compete. Your target...
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You can’t be vanilla as a person or business
Although vanilla is the number one selling ice cream flavor, over 90% of all vanilla ice cream has something put on it, in it or underneath it. It needs something to be different and to meet the...
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5 Benefits Of A Clear Differentiation
Let’s face it. It is competitive out there, and getting more so every day. One of your most important responsibilities is to show your customers the unmatched benefits of doing business with your...
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6 Steps To Creating Differentiation For Your Company
Now more than ever before is the time to understand the basics of business planning. We have talked about focusing on the two key fundamentals of every successful organization: strategy and talent....
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